Tag Archives: business tools

You have the right to see your words in print! Step Four

4. SWOT Yourself!

Using this simple tool, do a little self-analysis to determine the path you will take as a published author.

A SWOT analysis is four part matrix, focusing on your Strengths, Weaknesses, and at the Opportunities and Threats in the marketplace. By committing to paper a list of things you are good at; the things you hate doing,; stuff that will make this project nay near impossible and the things that will ensure its success – all with give you an insight into your quiver of tools and what to give an eyes-tooth to avoid! If you are a gregarious teacher with thirty years experience and an extraordinary network of friends, yet you can’t bear any time in front of the computer… Then you know the book launch will be fun and putting yourself forward for public speaking will be a breeze, but you will need to fully outsource the production of the book and any subsequent social media marketing that follows. If you are a recluse who wishes only to write and simply press ‘send’ on an emailed version of a manuscript, then you may need to use the traditional publication method and send your story out.

By knowing what you love to do and what you loathe, what is happening out there in the market and what you can truly embrace, will make the decision making process of when to outsource or when to persevere with being self taught exactly that – a decision, rather than a reflex.

It is a very accessible process – simply place a lovely clean white piece of paper in front of you, draw a line down the centre of the page and one across the centre of the page. In the top left corner, write STRENGTHS, top right WEAKNESSES, bottom left corner OPPORTUNITIES and in the left, THREATS.  When you are using the matrix, you can show the level of importance of a point, by simply writing it closer to the cross hairs. If a point is not important, write it a distance away from the cross-hairs. Like many business tools, it is the process that yields the most significant information and the end result is merely recording the process!


Have fun!

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Filed under Emma Mactaggart, Writing Tips

Boring but Important

Boring but important stuff

Boring but important stuff

Did you know that being an author, especially an indie author, has many similarities to running a small business?

Our main industry is writing and publishing. For most of us, the second thing would be speaking and running workshops. We love nothing more than dreaming up new stories and creating books that children can read.

Whether you are self published or traditionally published, there are still some business activities that everyone needs to do. These are the boring but important tasks that will help us know how much money we are making, how to get paid from our workshops, how to provide information to the tax man at tax time, and similar questions.

The third Wednesday of every month, I’ll be bringing you some of these boring but important topics that kidlit authors need to know about. These will have an Australian flavour, but some of the things can apply to authors all around the World.

As a bit of background, I ran my own small business for nine and a half years. In my day job, I’m a bookkeeper and business manager for a small business. At night and on weekends, I get to do the fun stuff of writing my own books for kids.

If you have any questions about these boring but important topics, please add comments and I’ll do my best to answer them in upcoming blog posts.

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Filed under Author Business, Melissa Gijsbers